Taylor Swift CoverGirl Ad: Banned in UK For Excessive Photoshopping!

This gives new meaning to the phrase "Picture to Burn" ... or something.

Procter & Gamble recently pulled a CoverGirl print ad featuring singer Taylor Swift in the UK because it was among a group of ads cited by a watchdog for excessive Photoshop use. Yes, there is seriously a consumer watchdog group for that.

Take a look at the yanked Taylor Swift image below:

The National Advertising Division (NAD), the ad industry's self-regulatory body created to review factual claims in national advertisements, issued a statement saying:

"It has determined that [P&G] acted properly in discontinuing superior performance claims made in print advertising for its CoverGirl NatureLuxe Mousse Mascara."

Specifically, the NAD asked P&G to verify that the mascara has two times more volume vs. bare lashes and is 20 percent lighter than the most expensive mascara.

The watchdog also criticized "implied messages" - that consumers "would get lashes like those depicted in the advertisement and that the lashes depicted in the photograph were achieved solely by using [the mascara] ... without post-production enhancement."

While this is a bit silly, so is retouching Taylor Swift in the first place.

She's kind of almost perfect as is, are we wrong? Love you girl.

Source: http://www.thehollywoodgossip.com/2011/12/taylor-swift-covergirl-ad-banned-in-uk-for-excessive-photoshoppi/

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